Mingo is one of my favorite projects so far. It was fun to brand a new cosmetic line and give it a visual language and packaging design. My goal for the project was to blend typography, imagery and physical design in a set of final products.
The imagery incorporated in the packaging design is closely related to the origins of Mingo’s main ingredient, found only in the Amazonian rain forest. The illustrations compliment the logotype, generating a smooth blend between positive and negative space.